Market Potential
Study

The challenge with unstructured data at scale.

This was one of the most complex projects. We needed to map 3 distinct fronts: executive branch, judiciary, and direct market clients. We didn't know exactly who we already had vs. the total acquisition potential in each region and organization.

An intelligent, automated extraction pipeline.

This project required a very deep study of the entire universe of potential clients. I integrated several data sources simultaneously, including public government data, the company's internal base, and market files. I developed Python scripts to automate extraction and used SQL to fetch data from Databricks.

• Automated public data scraping and treatment
• Regional analysis by UF, city, and organization
• Intensive communication with several business areas

This study provided the foundation for strategic expansion, allowing the commercial team to target high-potential organizations with precision.